Jordyn Sinni, Dunlop Super2 driver for Eggleston Motorsport has secured a major sponsor, CarCity on his #54 ZB Commodore for the remainder of 2023 as well as for the 2024 season.
CarCity are one of Australia’s largest pre-owned car networks offering finance solutions with sites in Ringwood, Melbourne and Michinbury in Sydney. CarCity was established in 1985 in Melbourne’s eastern suburbs and soon became an iconic brand and the largest used car complex in the southern hemisphere.
Director, Ruvi Herzog and founder Tony Stewart announced the sponsorship as yet another way to engage with the market, acknowledging that Jordyn Sinni was the perfect athlete to showcase the CarCity brand.
“When the opportunity arose for CarCity to partner with Jordyn in the Supercars, I gladly took up the offer,” said Herzog.
“I have worked with John (Ruggiero) from Push Talent Management before and we’ve had some successful partnerships with athletes in the past.
“At CarCity, we are passionate about cars and many of our dealers simply love motorsport. Jordyn is an emerging talent with a goal to make it into the Repco Supercars Championship. CarCity will be backing his journey whilst Jordyn works with us to engage with our loyal customers and dealers.”
Young up and coming talent Jordyn Sinni is equally as pleased to be partnering with newly announced sponsor, CarCity.
“I am so grateful to Ruvi, Tony and everyone at CarCity for putting faith in me. It’s a great opportunity to work with a major sponsor and learn the ins and outs of working with an established brand,” said Sinni.
“The car looks unbelievable and I’m hoping we can have some really good results and get the car up the pointy end of the field for them!”
The news comes after the 20-year-old recently signed with Australian management group, Push Talent Management.
The agency which has now been established for 10 years, was initially launched to manage Supercars driver, David Reynolds and his growing career. Push Talent Management expanded in 2016, guiding Andre Heimgartner’s career back into Supercars after falling out of the series.
The Melbourne-based talent agency has since gone on to work with considerable Australian talent across sport and entertainment, including AFL and MasterChef identities, as well as continuing to represent emerging drivers in Australian motorsport including Jake Kostecki.
Managing Director of Push Talent Management, John Ruggiero is excited about the partnership with Jordy, with the talent already proving to be a great asset to the management agency.
“Push has grown into a broader media and communications agency, including Push Media and Communications and Automotive Marketing Australia – both partner agencies within the group. Bringing together talent and brands is critical in global sport sponsorship,” said Ruggiero.
“Our role is to develop talent to ensure they are capable of representing a brand’s campaign, and Jordyn is an example of some of the fantastic new talent emerging in Australian motorsport.
“At the same time, we will assist CarCity in leveraging their investment with a view to produce content to highlight their sponsorship.”
The CarCity livery was designed by Tim Pattinson and will feature on the #54 Eggleston Motorsport entry as the major sponsor for the Penrite Oil Sandown 500 and will continue for the remainder of the 2023 and 2024 season.
To read more about CarCity and what they have to offer, visit here – https://www.carcity.com.au/